Unique Storage

When shopping, I love finding something that you don't even know you need.  This happened to me the other day while looking for a wine glass rack at The Container Store. I saw this on an end cap:

My first thought: "OMG - I used to have one of those that all my stuffed animals hung on.  I also had a stuffed animal hammock."  My second thought: "I wonder what happened to all those stuffed animals?"  Finally, my third thought: "OMG - I can use this to hang my pillows!!"

And here is the result of that awesome thought process:

It is fun looking, bright, and it clears up space on my shelf for more material. 

What do you think?